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HI-MACSŪ by LG Hausys at NeoCon 2013


Revealing new trends in solid surface

At this upcoming Neocon, HI-MACSŪ - The New Generation of solid surface by LG Hausys will present new inspiring collections to mark their presence in the industry. LG Hausys wished to continue last year's success and reach new heights by making discoveries that blur the boundaries between reality and imagination to kick off the year 2013.

LG Hausys will produce a space by making objects that not only feature the technical capabilities of the solid surface HI-MACSŪ but that can express the concept of 'freedom of imagination'. The exhibition will have a display space that presents a snap shot of products, designs and other visions created out of HI-MACSŪ - everything from an animated-looking table and chair to more abstract pieces which feature various HI-MACSŪ capabilities such as thermoforming and translucency.


The HI-MACSŪ objects will be on display physically but have also been incorporated into a 3D virtual experience which will be projected around the objects. A video using innovative 3-dimensional mapping technology will feature the HI-MACSŪ 'characters' morphing and moving around the exhibition space, bringing the worlds between reality, virtual space, and imagination together, creating an interactive and one-of-a-kind space.