CASE STUDY : MAIN STREET AMERICA
LG Hausys has partnered with MainStreet America (MSA), the country's first home product theme park. Located in Houston, Texas, the park will feature 12 showcase homes each reflecting many of the architectural styles and features found across America with the latest amenities and a 44,000 square foot guest center.
Not the average cotton candy and roller coaster theme park, MSA is a place where consumers can check out new home products and attend events like cooking demonstrations how-to workshops and home buying seminars. And despite the fact that this theme park has no bumper cars or Superman rides, it is kid-friendly.
"MainStreet America is more than a showcase of new homes; it's an educational, shopping and entertainment destination centered around the home," says MSA owner and CEO Michael Feigin.
LG Hausys HI-MACS® solid surface and Viatera® quartz countertops will be showcased in the homes alongside some of the top brand name products within the building and remodeling industry. All home and building products and accessories featured in the homes can be purchased on-site or added to guests' virtual shopping lists using RFID technology. It allows you to point at an item, or the walls or the flooring to find out who sells it, which contractor did the work and how you can get it in your home with just a few clicks.
Houston is an ideal place for this theme park to be located. The Houston housing market has been experiencing steady job and housing growth, despite the tough economy.
**Application images are in the gallery below.
Project Main Street America - Houston, TX